Churn baby churn?
Published: Mon, 04/30/18
Spoiler alert: if you have a hard copy newsletter, some subscribers will leave. It's called "churn". Churn is when people stop their subscriptions,…
Natural Born Coaches
Get a daily unfair advantage to help grow your coaching business!
A fear of crickets
Published: Mon, 04/30/18
I've been spending today knocking down objections that people have with offering their own hard copy newsletters, and here's a common one I hear:…
If you hate writing, don't despair
Published: Mon, 04/30/18
Here's a question that I get asked by people thinking of starting their own hard copy newsletter: "What if I hate writing?!" I love writing, but I get…
Successful entrepreneurs have print newsletters
Published: Mon, 04/30/18
As I spread the gospel about print newsletters, I can sense skepticism out in the online world (where entrepreneurs' eyes dart around for the latest…
This broke my heart
Published: Sun, 04/29/18
I'll share with you one of the worst moments of my life.It may sound silly since it happened when I was 10 years old, but it still stings ... I love…
A little trick to get more coaching clients
Published: Sun, 04/29/18
I love offering bonuses. Bonuses are a great way to get prospects to fling open their wallets and hire you. When I say this, I mean offering something…
Try saying "Baader-Meinhof Phenomenon" ten times quickly
Published: Sun, 04/29/18
Have you ever bought something, like a car, and then started seeing it pop up all over the place? I've heard of this before, and there's a name for…
Enter The Twilight Zone
Published: Sat, 04/28/18
I really like the old tv series The Twilight Zone ... I mean the original one (1959-1964, with Rod Serling). The later series are watchable, but they…
Four quarters vs. 100 pennies
Published: Sat, 04/28/18
In their pursuit of recurring revenue, most online entrepreneurs choose to offer membership sites with low admission prices.Their goal is to get…
KLT
Published: Sat, 04/28/18
A few months ago I was chatting with my friend Jenn Scalia, and she threw out an acronym that I'd never heard before: "KLT" Embarrassingly, I asked…